PHILIPPINE TOURISM SLOGAN by DOT (Department of Tourism): THROUGH THE YEARS

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 Tourists are the life blood of many business which rely on tourism. Without them, establishments like that offer Travel and Tours services will shut down. Airline companies will also bleed.
But there are more groups of people who will be affected the most - restaurants, hotels, cafes, street vendors, resorts and more. Thus, it's important for a country to have a catchy slogan that will attract people around the world. 
For many years, the Department of Tourism or DOT taps advertising agencies to conceptualize slogans (of course with the logo on it), commercial for prints with it and souvenirs and other paraphernalia.

                   


WOW Philippines is somewhat the most popular one. Others which made headlines due to its being controversial are MORE FUN in the PHILIPPINEs and now this 2023, the newly launched LOVE THE PHILIPPINES. 

These controversies, though, help these slogans to gain more popularity and free publicity. Thanks to people who hate it that they made memes that eventually becomes a free advertising channel for the tourism industry. Usually, bad publicity is still good publicity. 

Check out the video above for the past and current slogans that helped make the Philippines known to other travelers who love the tropics and Asian food. 





Location: Philippines

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